Tshirt
Custom Hoodie & Sweat
Custom Bags
Flag
Towel
Custom Scarf
Cap
Case Analysis
Gahumi collaborated with a Famous Snack Brand for their custom vest project. This case highlights Gahumi's expertise in handling complex manufacturing requirements, particularly specialized logo printing and stringent material quality control, to achieve a superior product outcome, ensuring client satisfaction.
20
On-time delivery
500
Total units produced
100
Fabric quality compliance
10
Testing iterations for carved print
Brand Story
A Brand Synonymous with Quality
The Famous Snack Brand is a globally recognized food brand known for its delicious and high-quality snack products. As a market leader, this brand consistently strives for excellence, not only in its core products but also in its brand merchandising. The company frequently engages in promotional activities and corporate events, requiring custom apparel that reflects its premium image and commitment to quality. Their branding initiatives demand precision, durability, and a consistent level of quality across all touchpoints, including custom-designed apparel for their staff and campaigns.
Brand Goals
Elevating Brand Image through Premium Apparel
The Famous Snack Brand's primary objective for this project was to procure custom vests that met their rigorous quality standards, specifically focusing on fabric performance and 'carved print' logo durability. They aimed to reinforce their premium brand image through high-quality apparel for marketing events and internal use. The vests needed to feature a sophisticated 'carved print' logo comparable to leading sportswear brands, ensuring the logo would not peel or fade, maintaining its integrity throughout wear and washing. This project was crucial for maintaining brand consistency and delivering a tangible representation of their commitment to quality and excellence.
Challenges
Mastering Complex Carved Print & Strict Quality Control
The project presented several significant challenges. Firstly, the client required a highly specific 'carved print' logo effect, which is not a standard printing technique and is prone to issues like degumming or poor adhesion if not executed perfectly. Achieving Nike-level quality for this logo demanded extensive testing and refinement. Secondly, the fabric for the vests had to pass stringent quality tests, ensuring comfort, durability, and compliance with specific brand standards. Finally, meeting the ambitious 20-day delivery timeline for 500 units, given the custom nature and complex logo process, required meticulous planning and efficient production management.
Solutions
Innovative Craftsmanship & Streamlined Production
Gahumi responded to the Famous Snack Brand's challenges with a multi-faceted approach. We initiated a dedicated R&D phase to perfect the 'carved print' logo technique. Our team conducted over 10 rounds of sample testing, experimenting with various heat press parameters, adhesive compounds, and application methods until the logo achieved the desired Nike-level durability, passing stringent adhesion tests. Simultaneously, we sourced premium fabric materials that met all specified quality and comfort criteria, subjecting them to rigorous internal and third-party inspections to guarantee compliance. Our 31 years of manufacturing experience, coupled with our integrated raw material, sewing, and printing centers, enabled us to streamline the production process. We developed a precise production schedule, allocating dedicated teams and resources to ensure each stage, from fabric cutting to final assembly and quality checks, was executed flawlessly and on time. Our commitment to precision and efficiency allowed us to navigate the complex printing process without compromising the tight deadline.
On-Time Delivery of Superior Quality Vests
Gahumi successfully overcame all technical and logistical hurdles, delivering 500 custom vests to the Famous Snack Brand within the tight 20-day timeframe. The vests featured the precisely executed 'carved print' logo, which met and even exceeded the client's high-quality expectations, demonstrating exceptional durability and adherence. All fabric materials passed required tests, ensuring the final product's premium feel and longevity. This achievement not only solidified the Famous Snack Brand's image with high-quality promotional apparel but also underscored Gahumi's capability as a reliable OEM/ODM partner for demanding custom projects.
🚩About the Customer
Founded in 1994, Gahumi is a comprehensive fabric-printing enterprise integrated with product R&D, design, manufacture and sales. We offer a full line of fabric-printing, including towel, golf towel, flag, advertising T Shirt, sports activities item, fans scarf, hats caps, and other election accessories etc. Base on 31 years' manufacturing experience, we have been exporting products to US, Europe, East Asia, Africa and Middle East. And we have set up long term partner ship with companies from all over the world. Our clients benefit from lower manufacturing costs and time-to-market volume production through over 300 highly qualified staffs and the 3 manufacturing facilities, total 5000 sqm factory, including raw material center, sewing center, full-auto printing center, assembling center.
🚩About Gahumi
Founded in 1994, Gahumi is a comprehensive fabric-printing enterprise integrated with product R&D, design, manufacture and sales. We offer a full line of fabric-printing products, including towels, golf towels, flags, advertising T-shirts, sports items, fans’ scarves, hats & caps, and other election accessories, etc.
Based on 31 years of manufacturing experience, we have been exporting products to the US, Europe, East Asia, Africa, and the Middle East, and have established long-term partnerships with companies around the world.
With over 300 highly qualified employees and 3 manufacturing facilities covering a total area of 5,000 square meters (including a raw material center, sewing center, fully automatic printing center, and assembling center), our clients benefit from lower manufacturing costs and timely mass production for market launch.
The Solution
Fast Response Throughout the Design Process: Equipped with a professional team of designers, customers can communicate their requirements through online meetings and emails. Designers will create exclusive designs based on corporate culture, event themes, etc. The delivery time of the first draft is controlled within 24 hours, and responses to revisions are prompt. Design Security Assurance.
Rich Fabric Library: Build a fabric display area to synchronously showcase a variety of fabrics such as all - cotton, polyester - cotton, modal, and bamboo fiber both online and offline. Each fabric is meticulously labeled with parameters including composition, weight per square meter, hand feel, breathability, and sweat - absorption. Fabric swatches are provided for customers to touch, feel, and test.
Diverse Printing Techniques: Offer printing techniques such as screen printing, direct - to - garment (DTG) printing, and heat transfer printing.
Display finished sample T - shirts of different techniques to enable customers to make intuitive comparisons.
Display finished sample T - shirts of different techniques to enable customers to make intuitive comparisons.
Full - process Quality Inspection: Set up multiple quality inspection checkpoints in links such as fabric warehousing, cutting, printing, sewing, and finished - product inspection. Before fabric warehousing, test indicators such as color fastness and shrinkage rate. During the production process, inspection personnel conduct random spot checks at any time to promptly identify and solve problems. When inspecting finished products, strictly check according to the AQL sampling standard to ensure that the defective rate is controlled within 1%.
On-time delivery
Custom vests delivered
Gahumi's team truly impressed us. The 'carved print' logo on our vests looks fantastic and has held up perfectly after multiple washes. Their ability to deliver such high quality on a tight deadline was critical for our campaign.
Marketing Director
Famous Snack Brand
We had very specific requirements for both the fabric and the logo, almost Nike-level. Gahumi didn't just meet them; they exceeded our expectations. The vests were delivered on time, and the quality is outstanding.
Procurement Manager
Famous Snack Brand
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Gahumi Tailors 500 Custom Vests Exclusively for Want Want Group
You can contact customer service according to the craftsmanship, position, content and style you want to customize, or you can consult customer service for recommendations.
Customization process
01
Choose Product type
Explore our collection of stylish canvas bags、flag、clothing and choose your preferred design.
02
Customize Options
Select colors, patterns, and personalization details to create a unique products.
03
Place Order
Add your customized bag to the cart and proceed to checkout.
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FOR CUSTOM YOUR BRAND
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